BMW IAA 2013 – M Showroom


Style: Motion design


In 2013, BMW and Mutabor decided to give the new premium BMW M models a seperate showcase. The large cubic room was designed as a thrilling and intense display with a three by four widescreen and a 18 meter wide LED-panel wall. A colorized canvas print was put in front of the LED-panels, so different elements could be illuminated according to the main screen’s content.


In addition two-minute ambient clip sets the mood in contrast to the dynamic case movie. The task was to create a subtle loop that contains absractions of speedometer, brake lights and the head up display.